Apple Pay payments

Description

Apple Pay payment technology is a payment method for goods and services using cards stored in Apple devices. When using Apple Pay, user authentication is performed via Face ID, Touch ID, or password, and payments are processed using tokenized card data.

Advantages of Apple Pay technology compared to card operations:

Customer convenience — all card details are already stored in the Apple device, and the user only needs to select a card from the list to start the payment process;
Increased conversion — payment authentication is done via face or fingerprint. The user does not need to wait and enter an SMS password. This reduces the risk of payment errors and customer abandonment, thereby increasing conversion.

Apple Pay support on sevices

Apple Pay technology is supported on the following devices:

iPhone — iPhone models with Face ID, Touch ID (except iPhone 5s);
iPad — iPad Pro, iPad Air, iPad, and iPad mini models with Touch ID or Face ID;
Apple Watch — Apple Watch Series 1 and Apple Watch Series 2, as well as later models;
Mac — Mac computers with Touch ID.

Payment execution

When navigating to the payment page, a user with a supported Apple device sees an additional button labeled "Pay with Apple Pay" or "Set Up Apple Pay" if the payer's card is not yet linked to Apple Pay.

Clicking the button initiates the payment process with the user's card connected to the device. The option to enter a card number for payment without using Apple Pay technology remains available.